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- BUSINESS, Page 42Business NotesMARKETINGRolling Papers Come Unstuck
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- Time was when every cigarette in America was handmade by
- smokers themselves, who lovingly swathed dollops of tobacco
- inside their favorite rolling papers. Today the practice has
- become linked in the public mind with a different kind of weed,
- marijuana. In an era of abstinence, that connection is proving
- hazardous for the makers of rolling papers. Last week the K Mart
- chain said it would no longer sell rolling papers unaccompanied
- by tobacco.
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- K Mart, the second largest U.S. retailer, insists that it
- had been considering pulling the papers because of declining
- consumer demand. Still, K Mart faced pressure from an
- Arkansas-based group called Doing in God's Name Incredible
- Things Yourself, or D.I.G.N.I.T.Y. The group's national profile
- has increased dramatically since Dick Gregory, the social
- activist and health guru, joined its antidrug crusading.
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